Learn to design Motion Graphics your audience loves.

Are you an artist? A storyteller? A filmmaker?
Do you love graphic design and want to learn the high art of animation?

Our Motion Graphics book is an in-depth look at the production of impressive animations. It includes descriptions of complex design processes from classical static design theory to modern animation techniques. With the combination of professional knowledge and appealing storytelling you’ll be able to improve your artistic skills and to impress your clients and audience!

Trailer

What the Motion Graphics Book will teach you

Classical Design Theory

is the essential foundation of every great design and the basis of your skill set.

Modern Workflows

help you organize your design process and support your creative ideas and visions.

Animation Principles

and precise timing control your movements and set your static design in motion.

Entertaining Storytelling

is what makes your audience interested in your art and the message of your animation.

Sustainable Techniques

are more important than ever in a world where software and plug-ins are changing constantly.

Post-Processing

adds the final touch to your motion graphics and underlines the intention of a creative work.

Follow a design process

  • Connector.

    Preparation

    The first phase of your creative journey. Learn how to prepare yourself for the following tasks. Perfect coordination and detailed planning is essential, especially, when working under professional conditions or within a team.

  • Connector.

    Production

    The main part of a design process. This is where everything comes together to transform your vision into visible art. The motion graphics book guides you through the most important steps from arranging a static graphic design to animating your message.

  • Connector.

    Post-Production

    Add the final touch to your motion graphics. Learn how to make your designs more natural and credible by creating some perfect imperfections. With handy tips and tricks the motion graphics book shows you numerous ways to stand out from the crowd.

Contents of the motion graphics book

– Keyframe basics
– Velocity and timing
– Transformations
– Effects
– Camera
– Interaction
– The 12 principles
– Transitions

Animation

– Research
– Idea
– Mood board
– Presentation
– Format
– Storyboard

Conceptual

– Basic shapes
– Meanings

Shapes

– The visual weight
– Hold the balance
– Laws of composition

Composition

– The mission of text
– Type classifications
– Structure and style of a typeface
– Mixing typefaces
– Legibility
– Pimp my text
– Animating text
– Resources

Typography 01

– The influence of colors
– The basic science behind it
– A color’s character
– Creating contrasts
– Striving for harmony
– Color management

Color Wheel 01

– Background, middle ground & foreground
– Compositing techniques

Compositing

– Post-processing
– Rendering
– Audio

Post

– Management
– Target group
– Platform
– The motion graphic commandments
– Photos
– 3D
– Plug-ins
– The photographic eye
– Arrangements
– Textures
– Light
– Footage
– Coloration
– Different looks with different imagery
– File formats
– Presentation
– Coconuts and baby ducks

Baby Ducks 01

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Beyond the basics – Get more with the exclusive gold edition

GOLD EDITION

Buy Gold Edition!


  • Ebook in PDF format with 400 pages

  • Production Checklist in PDF format (40 pages)

  • Ebook Trailer Tutorial in PDF format (80 pages)

The complete package: This special edition includes the standard Silver Edition of the “Motion Graphics Design Academy” with a HUGE amount of additional content! The Gold Edition is meant for beginners and also advanced designers, who really want to get a detailed look at design theory and the production of motion graphics. With twice as much pages (400 in total) as the Silver Edition, the Gold Edition really goes into detail and will get your artistic skills to the next level. It is your update 2.0!

Besides the additional content, we’ve also included a so-called Production Checklist. This is a system that we ourselves use to keep track of our motion design projects. We’ve included an exemplary completed checklist for ease of reference and an empty checklist that you can use for your own projects! Use this checklist to improve the efficiency of your design and animation workflow.

Furthermore, we’ve written an in-depth tutorial about how we created the ebook’s trailer. A lot of people have requested this and we think it’s an extremely valuable addition to the ebook. Where the ebook approaches its topics in theory, the trailer tutorial provides you with a lot of practical tips and tricks (from beginner to advanced level) about how to deal with designs, effects, and animations.

The gold edition includes

The Ebook

The 200 pages Motion Graphics Design Academy Silver Edition

+ Additional Content

+ 200 pages more content
= 400 pages in total

+ Production Checklist

Improve your workflow with this exclusive 40 pages checklist

+ Trailer Tutorial

Detailed tutorial (80 pages) on how we created the ebook’s trailer

The very basics – What you’ll get with the silver edition

SILVER EDITION

The 200 pages Silver Edition is perfect for beginners who want to gain a fast and efficient inside into the creative world of motion graphics. Our goal is to give you a profound background knowledge about design and animation principles and to improve your artistic skills. Software and plug-ins are changing constantly. But all that theory about storytelling, animation, color, typefaces, composition & compositing will stay the same. Forever. YOU – and not your software or tools – are the artist!

Buy Silver Edition!

What others say
“While many of us may be good directors, photographers, or editors, it’s not a given that we are also good graphic designers. […] I’ve had a chance to read through an advanced copy of the eBook. I find it to be an excellent primer for people who want to understand basic design principles.”Oliver Peters, the digitalfilms blog
“ProVideo Coalition had the chance to browse through the 200 page eBook “Motion Graphics Design Academy” and can assure readers it is an interesting eBook that artists from different areas – videographers, photographers, graphic artists, motion graphic animators – will want to read.”Jose Antunes, ProVideo Coalition
“Timo begins with the basics of color theory, typography and image composition and raises the bar with the principles of animation and modern post-production techniques. Timo’s new e-book offers experienced graphic designers and beginners alike a wealth of know-how.”Maxon Computer GmbH
“Motion graphics artist Timo Fecher is releasing a motion graphics eBook filled with 200 pages of top advice […].”Carrie Mok, 3D Artist Magazine
“The ebook combines the accessibility of Youtube guides with the more elevated thinking of post-secondary education.”Philip Mak, Toon Boom Animation Inc.
“From what we have seen it looks really comprehensive and it’s not just a tutorial book which is nice for a change.”The Rookies

← Pick a side →

Impress your audience and clients with awesome animations!

Silver Edition The very basics

$22

Including 19% VAT in Germany. The final price will adjust automatically for orders from other countries according to the VAT at the statutory rate and the current exchange rate.
  • Ebook in PDF format with 200 pages
  • Production Checklist in PDF format (40 pages)
  • Ebook Trailer Tutorial in PDF format (80 pages)

 

Buy Silver Edition

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About the author

Timo Fecher

Hey! My name is Timo and I’ve been a filmmaker ever since I can remember; I love telling stories!

During my studies in film production and digital media, I got more and more interested in the art of Motion Graphic Designs that tremendously helped me to improve my movies and storytelling skills.

I’ve been a self-employed VFX- and Motion Graphics Artist for almost ten years and I still love my job. I have worked on numerous projects for small companies right up to big and famous movie and game production studios.

With “Crossfeyer” I want to establish a platform to support creativity and to encourage artists by improving their skills with innovative training.

Besides filmmaking, I’m interested in the newest technology trends (Virtual Reality is awesome!), photography, cooking (Coconuts are awesome!) and composing music.

Questions?

The Motion Graphics book is for people who want to learn more about the basics of design, animation, and project design. It’s for newcomers; graphic designers, who want to add a new dimension to their art; everyone dealing with digital image processing, and, especially, all kinds of filmmakers who want to improve their movies, trailers, title sequences, video clips, and commercials.
To make things easier for you (and, admittedly, also for us) and give you more options concerning the methods of payment, we outsource the complete payment management to an external payment processor. Of course, this has no influence on the price of our products and is only due to the fact that we want payments to be handled by a professional.
Unfortunately, not any time soon. The ebook’s layout is optimized for the PDF format. At some point we might think about other digital formats or languages, or even a hardcover Motion Graphics book version, but not in the near future. Thank you for your understanding.
The Silver Edition is appropriate for people, who can’t spend much time on further education. It is an overview of basic design processes and summarizes the most important knowledge. The Gold Edition is in all aspects much more detailed and includes exclusive additional content. Simple example: The Silver Edition explains the principles of animation on 2 pages, the Gold Edition uses 14 pages.
You might have noticed (or will notice) that English is not the authors’ native language. We’re from Germany. Even though a lot of proof-readers have done their best to find the most severe spelling mistakes and grammatical errors, there are probably some left. Try to catch them all and send them to us here so that we can improve the site. Thanks for your understanding and help!
If you still have questions you can always contact us here and we’ll answer as quickly as possible. Promise!