Visual Weight

The importance of a Balanced Design and its Visual Weight

crossfeyer Composition, Design, Graphic Design, Photography 2 Comments

Do you know that situation: You’ve created a new design. The colors are great, typography is perfect and your graphics fit to the message you want to tell. However, something is strange. Somehow your design is inconsistent. Are there too many objects on the left half of your composition? Or are the elements in the bottom half too small compared …